Shortlist for Telenor Digital Winner Prize:

• Norwegian Broadcasting Corporation
  NRK Rubenman
  
  NRK is the public Norwegian broadcaster. Rubenmann was the first Norwegian TV series made exclusively for mobile. It caused a mobile portal peak, introduced new target and age groups to mobile TV and instantly became the most watched on demand content ever on mobile TV in Norway. It became so successful that NRK decided to also make it available on the Internet so that also users without TV capable phones could watch the series. It even ended up on one of the most popular shows on national TV with 850.000 viewers on a Friday night. Rubenmann was promoted on a range of different platforms and websites as NRK realised that it would never become a huge hit if it was constrained to www.nrk.no only. By using social network sites, competitors' user generated arenas and the media, Rubenmann became a national hit and received daily media coverage. Rubenmann was always referred to as the guy in the made-for-mobile TV series something that may have boosted the impression of advanced mobile services among users not familiar with wap and beyond. The episodes can now all be watched on the Internet (http://www.rubenmann.no) or on mobile (wap.rubenmann.no).
  
  
• Mobiletech AS:
  Mobiletech is a leader in enabling content and brands for the mobile channel in Scandinavia. Mobiletech is the power behind integrated dynamic mobile portals for major media companies, operators, yellow pages companies and other corporations throughout the Scandinavian region. Mobiletech has offices in Norway (Oslo, Trondheim, Bergen), Sweden (Stockholm) and USA (Washington DC).
  
  Their own product Dextella is a collection of stand-alone products and modules that together make the complete value chain needed for content partners to start using the mobile channel efficiently. Mobiletech is operating in four main business areas; CRM, Messang and billing services, mobile marketing and advertising solutions and mobile internet portals and publishing.
  
  Mobiletech enable their partners` customers to receive a mobile channel experience which is designed specifically with the challenges and possibilities of the mobile channel in mind. http://www.mobiletech.no
  
  
• Danish Broadcasting Corporation
  DR Update
  "Your news - when you want them"
  http://www.dr.dk/update
  
  DR Update is an innovative, cross-platform, news-channel from the Danish Broadcasting Corporation. DR Update has been built specifically for the webwith the impatient Internet user in mind, but at the same time DR Update is also a broadcast-channel, a live-channel and much more. DR Update's emphasis is on a mix of serious stories (what's important today), news and spectacular stories that are better told using video.
  
  The main focus of DR Update is on giving individual users choice. Should users decide to "lean back" and let DR Update decide, the DR Update player defaults into being a flow-channel. For those who want to know more about a given story, DR Update often links to more extensive articles on the dr.dk-site.
  
  DR Update can be reformatted in different ways to fit a variety of pages. DR Update works as a complete news channel, a front page feed, a feed on their main news page and individual news itmes within articles.